about our team
Generations of Innovation.
I’m Will Crockett and I am really uncomfortable talking about my accomplishments but all of my marketing friends tell me I’m nuts to not share them with my PortraitLink clients, so here goes…I started life on an engineering scholarship to the University of Illinois (Go Illini) but got side tracked into a fancy photography college in Santa Barbara. Somehow, a few years later, I find myself shooting features for TIME magazine, international print ads for AT&T, and photographing US Presidents for a living. My luck continued when I was contracted by Fujifilm to be their top-dog global seminar presenter to show the world how I shape the light for my photos, doing radio appearances, TV spots, and loving every second. We even had a semi to haul all the seminar gear to 38 cities in the US alone.
Then, it happened. While I was creating my own brand of photo educational materials, the photo industry changed from analog to digital, from showing prints in an album to showing images on a website, then from presenting to hundreds live on stage to speaking to thousands via YouTube. Many photographers did not survive the changes, but we flourished because of two simple things:
We embraced the changes,
and we used all the emerging technology we could find as long as it was making our work easier with no loss in quality.
That strategy put us ahead and before you know it we were back on top with the worlds #1 website for professional photographers , a new digital photo and marketing tour, respected brands in the photo world hiring us for web product videos (half million views on that one) and the top selling educational DVDs sold in over 100 stores. We adapted and won. Our very profitable educational products were born as live content for seminars, then moved to VHS tape, and pressed into DVDs and finally migrated over to pay per view and YouTube streaming until we sold the whole she-banga-bang. All the while we kept our customer connected to our brand.
Have camera “Will” travel.
Oooh, sorry for the Dad joke there. Part creative, part technogeek, Will Crockett is PortraitLink’s director of imaging and is sharply focussed how to apply the powerful new imaging technology inside PortraitLink toward helping our clients achieve their online marketing goals. Specializing in the wine industry, Will has been able to optimize our photomarketing process to deliver an entirely new method of the Direct To Consumer social media marketing that the central coast’s wineries are asking for.
Everyone’s favorite photo assistant is Miss Mya “Pup” Pya who moves around pretty well for a 13 year old pooch. She is always ready for a ride in the car, walk to the park on the corner, and for meeting new clients.