2019 signals great change for California’s wine industry.
Data shows tasting room visits are down, yet direct wine sales continue to grow due to the power of digital marketing efforts. Experts say it’s taking shape to be the primary method of influencing a wine buying decision. So how do you make digital and social media marketing work for you without absorbing all your resources? Here’s a fresh look at the new ideas for you to use to increase wine sales right now from a proven innovator you’ve never heard of, Will Crockett.