what is photomarketing?
Events are expensive,
so why not get the most marketing power you can from your event, festival, wine pickup party or fundraiser.
PortraitLink converts your event into a highly effective social media marketing opportunity that delivers your brand message direct to consumers. Because social media marketing is rapidly becoming the worlds primary method of connecting a brand message to a targeted audience, photography, technology and marketing are now becoming fused together.
PortraitLink is central California's leading event photomarketing company that combines the attention grabbing power of professional photography and the very latest wireless image processing, with the instant reach of social media. This creates highly postable photos - each featuring our clients branding - that are delivered right to the event guests phones in 20 seconds. Next, we actually watch as over 60%* of guests that receive a PortraitLink post at least one of them onto their social feeds. 18% post more.
Each Facebook post for instance reaches (on average) 388 of the guests family and friends with a positive experience, an eye-catching photo, and our clients brand message tastefully on display. PortraitLink delivers these posts by the hundreds while still at the event resulting in hundreds of thousands of social feed impressions targeted to the exact group of people that we know are interested.
The result is a cost effective method of delivering a complete marketing message to a customers phone while they are still engaged with your brand making it easy to get them to instantly share their experience on their social pages reaching potentially millions of social feeds. This is how we deliver honest, organic DTC posts onto Facebook, Instagram, Pintrest and others for our clients in record numbers.
PortraitLink specializes in regional festivals and wine industry events from Santa Barbara to San Simeon and is a proud member of the SLO Coast Wine Collective.
*This is based on the average of 2018/2019 event organizers who have contracted PortraitLink for photomarketing using our basic coverage.